20+ years SQL server expertise

Your queries are costing you more than they should

Expert SQL Server optimization that cuts infrastructure costs, accelerates response times, and makes your application bulletproof under load.

higher SQL throughput
lower Infrastructure cost
20+ Years SQL Server expertise
48h Typical audit turnaround
— What I optimize
Query performance tuning

Execution plan analysis, index strategy, rewriting inefficient queries and eliminating table scans that kill response times.

Stored procedure optimization

Parameter sniffing fixes, temp table strategies, reducing recompilation and improving plan cache utilization across your database.

Views & function refactoring

Replacing scalar UDFs that serialize execution, restructuring views for sargable predicates and better optimizer choices.

Index architecture review

Identifying missing, duplicate, and bloated indexes. Building covering index strategies that balance read speed with write overhead.

Infrastructure cost analysis

Diagnosing workloads that are over-provisioned in CPU, memory, or I/O — so you pay only for what you genuinely need.

Reliability & deadlock review

Tracing blocking chains, fixing locking contention, and hardening transaction logic so your application handles load without incident.

— How it works
01 / AUDIT
Free performance audit

Share your top slow queries or describe symptoms. I'll identify the root causes and estimate the gains available — no commitment needed.

02 / PLAN
Optimization roadmap

Prioritized list of changes ranked by impact vs effort. You decide what to tackle first — quick wins or structural improvements.

03 / EXECUTE
Hands-on optimization

I rewrite, refactor and test everything in a staging environment before touching production. Full version-controlled delivery.

04 / VERIFY
Measured results

Before/after benchmarks, execution plan comparisons, and a written summary of every change made and why it works.

— Typical client outcomes
3–10×
Faster page load times

End-users experience dramatically snappier interfaces when the database stops being the bottleneck — measurable at the application layer.

40–70%
Lower cloud & licensing costs

Optimized queries consume fewer DTUs, vCores, and IOPs — translating directly into smaller Azure SQL or AWS RDS bills every month.

Zero
Unplanned downtime from locks

Blocking and deadlock incidents that caused production outages — resolved at the root, not just patched with timeouts.

— About the consultant

Two decades inside the engine room

I've spent over 20 years working at the intersection of SQL Server and real business problems — from automotive industry platforms handling millions of transactions to customer experience systems where every millisecond of latency affects retention.

I don't optimize in theory. I've owned the production databases, handled the 3am incidents, and delivered the performance reports to the board. I know what actually matters.

T-SQL Execution plans Indexing SQL Server 2008–2022 Azure SQL Query Store Extended Events SSMS · Redgate
Automotive

Multi-million row order management systems — optimized inventory queries from 45s to sub-second across dealer network reporting.

CX Platforms

Customer experience and loyalty platforms — refactored 300+ stored procedures, eliminated blocking chains that caused checkout failures under load.

Cost Reduction

Cloud migration projects — right-sized SQL Azure tiers by reducing DTU consumption 60%, saving clients thousands per month without code rewrites.

Reliability

High-availability architectures — designed locking strategies and transaction scopes that eliminated deadlock loops across multi-tenant systems.

Ready to find out what your database is actually costing you?

Book a free 30-min audit

No commitment. Results within 48 hours.